The Basic Strategy to Copywriting
The key to getting the attention of potential customers
in addition to graphic design that is fantastically clear and blazing, namely copywriting.
However, the question is
what kind of copywriting
that can make people smitten
and finally desperate to buy your product?
This is our discussion today, a light dish
and simple written in a down-to-earth language
so hopefully it won't misunderstand.
The first thing to have in copywriting
is how to build a distraction (distraction)
which makes that person finally triggered to read
or content can attract attention to read.
Then the points in the main part that must exist
is content that can arouse curiosity.
That's why, many online marketing experts
or internet marketer
trying to make a heading or post title
with the most bombastic words possible
as crazy as possible even as clear as possible.
Because once they can't attract attention
Then the content will only be skipped or simply skipped
Similar to chatting with JONES (single ngenes)
who invites doi out on the weekends
but it's not being ignored
and no reply at all, doesn't it hurt? ha ha ha
Back to the discussion.
You know, even for some videos
like the video that will be uploaded
on TikTok, YouTube, IG Reels and
they make it as bombastic as possible.
However, you should know
if the post is too bombastic
and it turns out that the content has absolutely nothing to do with it
then your page or your video will not be seen for long
and then just left.
Building power is a good step
but it must also be balanced with the quality of the content
because if you miss this one it's the same as you
chasing dreams and shadows of the former
really hurts isn't it?
PAIN AND PLEASURE
The next step is
Creating engagement from readers
If you can get their attention
Then we've won one step and
This should be easier
But if it fails to keep them engaged
With our content, it can be fatal
That's why the ability to display
PAIN AND PLEASURE is very important
We must explore what bad things will
they get if they miss our offer (Pain)
and or fun things or
profitable what will they get
when they take an offer from us.
From here we can take advantage of the GREED side (surrender)
of humans to get them to accept our offer.
Also use price logic for example like this:
Small Rp. 5000
Medium Rp. 6500
Large Rp. 7000
Then you can be sure the buyer will choose
the large size because even though the price is expensive
they will get more and they just
measure the price difference with the previous one
ie only Rp. 500 only, while the gap between small
and the medium is quite far, namely Rp. 1,500
then usually buyers will be interested
to choose the big over the small.
Actually, that medium priced product
we call it a sacrificial product.
Because in the end rarely will
choose medium products let alone just
with a difference of Rp. 500 only.
It can also be used for
sell products that buy 2 get 1 free.
Then they will feel that buying 2
much cheaper than buying one.
An example of a markonah kebab case (let's say it's name)
selling kebabs at a price of Rp. 10,000 per seed
but if you buy 2 you will get
free one kebab means by paying
Rp. 20,000 they can get 3 kebabs.
This will make people who want to buy kebabs
Only one seed so think many times.
Let's go deeper.
The basic principles of Pain and Pleasure
this is how to exploit from human nature
even in my opinion,
not only humans
which has the nature of Pain and Pleasure
but all living things.
The main concept, the human brain is more likely to
approach the pleasure (pleasure) and avoid suffering (pain)
and this is part of survival or the human way
to survive and carry on the offspring.
This derivative of Pain and Pleasure is FOMO (Fear of missing out)
is the fear of missing out or being missed
that's why sales or promotions
the bombastic one always presents a limit or
Time limit to buy it, if past certain hours
then the offer will pass.
A mix of Pain and Pleasure added with
The FOMO technique will create powerful and very difficult copywriting
to be missed.
Because actually every human being goes through the concept
I will try my best to avoid suffering
and approach pleasure.
I will take one of the case studies where
once sold residential properties that made hundreds of
even thousands of leads who entered and of course some
of which it closes very easily.
Here is the copywriting tagline:
“Luxury housing at subsidized prices, strategic location, close to urban areas and enough to pay in installments with Rp. 25000 per day to be free from Pondok In-Law Indah. Limited Units for the first 100 people only, Call 081912XXXXXXXX”
I'll post it on the facebook group
my phone doesn't stop receiving notifications
from prospective buyers, even though the contents of the words are very simple
but by following the concept of Pain and Pleasure
along with its derivative concept, namely FOMO, so a simple method can boost sales.
Remember, basically copywriting is the main key and even the main gate, failing to attract the attention of potential buyers will also fail to make sales.
Inevitably those who are very good at copywriting can be RECRUITED by big companies and also with salaries that are not kidding too.
If you are interested in learning copywriting with the AIDA+S technique which is very accurate and able to hypnotize people so that they are desperate to transfer, then you can learn the class here CLICK HERE at a very cheap price of course.
There are many advantages if you learn this copywriting technique, and of course you will also learn how to use effective, targeted and effective language.
Kicks or techniques like this are very rare and rare, you rarely find Techniques like this you can learn very easily and cheaply. That's why don't miss this golden opportunity. Remember, if your business competitors know this secret or technique, you will be the one to lose and in the end your business will only be missed and outplayed, worse if your loyal customers prefer your competitors just because they know this marketing technique better than you. Don't miss this offer, grab it now! CLICK HERE
Post a Comment for "The Basic Strategy to Copywriting"